SPOOK® | Streetwear Fashion Apparel Branding

•

SPOOK® Streetwear Apparel. Visual Identity

Be Awesome. Be Spooktacular!

The word "SPOOK" can be translated to Japanese "幽霊" (yūrei), which means "ghost" or "apparition." However, if you are looking for a different interpretation or meaning in the context of a brand name, it's important to note that the translation might not fully capture the intended brand identity or message. The choice of a brand name often involves considering the cultural and linguistic nuances of the target audience. Therefore, you might want to consult with a native Japanese speaker or a branding expert to ensure the brand name aligns well with your brand's identity and goals.

Our mission at Spook is to empower individuals to embrace their uniqueness and express themselves freely through streetwear fashion. We aim to create clothing that not only looks good but also tells a story and fosters a sense of belonging within the streetwear community. We are committed to designing high-quality, edgy, and innovative apparel that resonates with our customers and represents their unapologetic individuality. Our vision for Spook is to become a global symbol of streetwear culture and self-expression. We aspire to continue pushing the boundaries of fashion by constantly innovating and collaborating with emerging artists, designers, and influencers. We envision a world where Spook is synonymous with empowerment, authenticity, and the celebration of diversity within street culture.

Scope: Discovery • Brand Strategy • Logo • Branding • Website

Submarks

Logo submarks are other versions of the primary logo that can be used as a secondary mark. It can often be used on shirts and other collateral for the brand. Logo submarks are an important part of a brand's visual identity system, and they help maintain brand recognition and consistency across various applications and contexts.